You are booking a 2 hour play slot at Alert Imagination. 

Included in your visit is:

Role play village.

Daily changing Activity Room.

Sensory room.

Console corner (upstairs and out of the way from the noise)

Sensory garden.

Under 5 soft play.

A small cafe.

Play sessions at Alert Imagination.

Suleyman Eker

Brilliant first time, children aged 1&3 both were entertained for the whole 2 hours. 

Bethany Smirnova

AMAZING! 
My little boy loved it, we came for the Grand opening Saturday 9.30am.. was lovely, not to busy just enough children and adults without it looking to crowded which was great 👍 

The role play was fantastic, my boy loves the fire truck section! Outside was also good, love the idea of the sandpit being under the house 🏡 

Very good value for money, we also had a cheeky hot chocolate with cream and marshmallows and some porridge which was lovely 😍 

The sensory room is gorgeous (even through my boy is 19months he still loves his lights) so a lovely chill room and the messy craft room is also such a treat for them :) 

 Lastly the staff wonderful no complaint at all! Such lovely girls.. the have done an absolutely amazing job, such a lovely edition to Ashby which we needed ... 

Can't wait to return for the opening of the soft play area! We are very excited for that part .. 

Amazing job girls! 

Theodore Charlesworth

We had a wonderful time at alert imagination!!! Can’t wait to return!
It was perfect for our 1 year old. There was an under the sea sensory room which he loved - the lights were very calming and the carpeted floor helped to make it feel cosy and homely.
We didn’t use the activity room just because there was paint out and we didn’t fancy getting in a mess, but they had provided bibs to keep clothes clean which is a lovely touch. 
Also noticed (although didn’t use) there were waterproofs for outside play, which again is a lovely added feature for parents who are potentially going out after the session and don’t want to factor in an entire outfit change. 
The different role play areas kept all the children busy - It was lovely to watch. 
Our little one loved walking around the different areas exploring - and the decor is beautiful and helps to keep them engaged.
The seating area for adults was cosy, but this wasn’t a problem, if anything it meant that people got talking to eachother which gave a nice community feel - But would probably suggest where possible to leave the pram at home just to help with this.

So nice to have this on the Ashby high-street! Would recommended to all our friends and can’t wait to make more memories there going forward. 

Kendal Reynolds-Khan

We had a great time, the children especially loved the outdoor area. The staff were so friendly and welcoming and let the children do some painting even though it wasn't the activity that was out at the time.
We will definitely be back! 

Nancy  Gardner

We had a lovely visit to Alert Imagination and it certainly won’t be our last! My 5 year old had the best time playing in all the dress up sections. My 6 month old absolutely loved the relaxing sensory room. I loved the food menu- perfect for all the family including my 6 month old as they served a “weaning bowl” which was amazing. The staff were so lovely and accommodating. Thank you! 

Esmae  Roberts

What a lovely venue!  Just so much to do for all ages. Very friendly and welcoming as soon as you walk in the door. Food is lovely too. Lots of choices for adults and children. Thank you we look forward to coming again soon 

Rosemary Jameson 

My granddaughter had a wonderful time visiting you, so much to do both indoors and outdoors
Thank you we will certainly be visiting again soon

Katie Woodhouse

We had the best time yesterday at alert imagination. It’s so clear how much hard work has gone into the place and it really is suitable for children all ages. The only suggestion would be either mats or stools for the garden area. There’s puddle suits for the children which is amazing, but the grass was wet so it made it difficult for the adults to sit on the floor to play with the little ones. Those little foam pads that are used for kneeling in the garden would be perfect! We can’t wait to visit again soon. 

Sophie-Anne pickett

Lovely friendly place with lots to do for little children. My son really liked the outdoor area, he is 4. Cafe prices reasonable, my son enjoyed his picnic bag. Small but cute and plenty to entertain for two hours. We will be back. 

Abi Mothersdill 

A little slice of magic in Ashby. There is something for every child, whether that’s splashing around in the (amazing) mud kitchen, performing in the mini theatre or getting creative in the activity room. My girls loved every second and didn’t want to leave! ⭐ ⭐ ⭐ ⭐ ⭐ 

Rubaani  Kang

Fantastic! My 4 year old and 8 year old loved the visit to alert imagination! Both had play dates with friends and would 100% return. Lots to do and different areas. Great choice of snacks and refreshments for all ages. 

Oliver Ward

Absolutely amazing! 
Girls are lovely
Place is very well thought out 
My 2 year old loved it 
Water, sans, role play,xbox something for everyone. 

Charlotte Trunkfield

Absolutely amazing addition to Ashby! My 3 year old and 9 month old had an amazing time and I love how well equipped for babies and kids the toilet was! Will have to try a cake next time! 

Caleb Barnett 

I visited yesterday with my 2 year old grandson, and received a warm welcome by staff . We had a great time and spent over an hour exploring the many role play areas and garden . We will definitely visit again soon would recommend 😃

Kate Davies

My 2.5year old loved the role play. She spent lots of time outside enjoying the mud kitchen. As a parent, I really appreciated the waterproof trousers provided. As a bonus, the cake was good too! 

Alice Wood

We visited on Monday with my 3 yr old & 8 month old and neither wanted to leave! Such a lovely place, really well thought out with lots of added little extras that you don’t get in other places - it’s clearly ran by mums that just know! The outside is an extra bonus that my 3 year adored and the sensory room just perfect for babies. We’ll definitely be back to try the menu and cake next time 🥰

Alexandra Rose

Brilliant! Only feedback I could provide bit cramped so would probably suggest smaller lengths of sessions perhaps an hour and less people per session on busier days. For £1 you really can't grumble the above is just feedback. My little girl has the time of her life!!! We will definitely be back. 

Catherine Chamberlain

Had a lovely morning with my 11month old at Alert imagination. The space and activities are really well thought through - you can tell it is designed by Mums! The garden with sand pit, pond and mud kitchen is an excellent addition! Will be our new local for sure 👌 

Paisley Ward

My daughter really enjoyed her 1st visit. We'll definitely be back. Thanks for bringing this to Ashby!

Nicola Lightfoot

Lovely little setup something our town needs, few little bits to maybe look at would be the outside area keeping it tidy with maybe clean water, I understand its difficult when you have a sand bit but I have a child who doesn't like dirt so we couldn't enjoy the water play. Also you have a pushchair but no dolls, another thing all children enjoy playing with, other than that its a great use of space. Will definitely visit again

Phoebe Tremaine

Amazing place, really well thought out and lovely ladies running it. My 3 yr old and 8month old had a wonderful time. We’ll definitely be back. 

sue coates

my great grandchildren loved it friendly staff and really welcoming shall definately come again

Ezel Eker

Brilliant took my older child too and he was also entertained the whole time , many thanks 

Cara Walker

Lovely place 
Hopefully the soft play gets signed off asap 
Good luck with the new venture 
Will be back when the soft play is open 

Méabha Metcalfe 

Lovely little place. My daughter absolutely loved it. She went straight in and was lost in the wonder for 2 hours. Didn’t want to leave. Outside was great! Lovely staff so warm and friendly and nothing was too much trouble. Very accommodating and will definitely be back. 

Mandy Catlow 

Gunnar  Hill

I visited with my two year old grandson yesterday and we had a lovely time. A huge amount of things for him to do, he really enjoyed himself and didn’t want to leave (he cried). The food was good and the staff were very friendly. If the space could be bigger it would be perfect, I’m sure you’d fill it. A welcome addition and much better than just soft play. 

Anita Smith

Wow came with my granddaughter for the first time 9.30/11.30 session. And we had a great time. There are lots of different activities for your little ones to do.The  staff are very friendly and helpful. Most definitely will be going back very soon 

Tierney Brown

Amazing play centre and just what Ashby needed. Excited to see what else is to come including the soft play area. Would  be great if it was offered up as a party space or maybe even some baby / toddler classes. Fantastic food and drink offering and great use of all the space. Fantastic outdoor area and toilets etc. only small bit of feedback I would give is there were no dolls/babies to play with in the role play area but there was a pushchair and crib and a couple of other mums were looking for babies for their little ones to play with too. So these would be a great addition! And when we were outside we struggled to find clean water for the water play areas, which my toddler would of spent ages playing with. The tuff spot also got bogged down with lots of sand and so wasn’t much use to the other children who wanted to play. Obviously this is hard to manage with a sandpit and pond area but maybe some signage about not mixing so every child can enjoy the activity / fresh water and sand? But if that’s the only feedback I can give you can see how great this place is! So excited to keep using this facility with my littlies! 

Tayla Greaves

Absolutely incredible place. My 9 year old daughter, 2 year old son and 18 month old nephew absolutely loved it. The role play rooms are amazing, the garden is fantastic and the facilities are well kept and really clean. The staff are super friendly and welcoming and the food is delicious. Honestly couldn’t fault a thing. 

Melanie Johnson

Second time visiting Alert Imagination and I highly recommend it. Such a lovely safe, fun and stimulating venue for your little ones to explore. My 2 year old son loves the all areas of play especially the activity area. My 5 month old daughter loved exploring the sensory room. Aslo a lovely range of drinks and food for all. The areas were all clean and tables were cleaned and wiped down regularly by the staff. Highly recommend this for all. 

Meg Oxtoby

Great place for our kids!
A lovely role play area and fun outside area too lots of things to do and play with! 
Great friendly staff!
Good food well priced! 
Will definitely be bringing my son back x

Libby Stannard

Lovely place for all ages, very well thought out and my baby had so much fun! They’ve added such nice touches such as spare nappies in the bathroom and prices are so reasonable. Will definitely be visiting again soon!

Beverley Evans

Lovely thought out areas. Very friendly staff. Enjoyed our play there . 

Much quieter which is better for us. Couldn't fault them! And with only 1 staff member today too 

Karen Levis

Our little one really enjoyed Alert Imagination. There was so much for her to do and see- it was particularly nice that there was an outdoor section and she loved the building role play part and sensory room.  I would not fault the quality of what you are providing or the quantity. However it was a bit cramped in places and not much room for the ride on toys. Not sure how you can change this as you are obviously limited by the space you have… it might help once soft play is open though. But great to have in Ashby as it is really needed. 

Tracy Jacka

We loved our morning of play at Alert imagination , we made great use of the indoor and outdoor areas, the two hours flew by so quickly , as we was kept so busy with trying all the areas we enjoyed our refreshments too.

Shannon Booth

Great place to bring the little ones for a few hours of fun. My boys loved the outside area and role play village. Lovely cafe area and options for food/deinks/snacks. Highly recommend.

Lou Slatter

Fab place for kids and so affordable - really wanted to cool two very hot children down yesterday and we  loved that’s it’s fully air con ☺️ and the splash pad was great for cooling the little ones down outside 

Jo Elkin

I brought my Grandson yesterday for the first time and we both had a lovely time. The staff were so friendly and welcoming.  We loved the garden and all the different rooms with the fire station and builders yard being particular favourites. Everywhere is spotlessly clean and the little cafe served lovely coffee with a great variety of healthy snacks ( plus a few naughty treats) as well as.Would highly recommend a visit and we will definitely be back.

Lydia McEwan

Lovely role play area and garden for the children to play in. Had enough fun activities for them to enjoy for 2hrs. Staff were lovely too! Definitely coming back!

Jasper Harris-Dales

Bought my 3 year old and 7 month old here with friends and it was great older one absolutely loved it especially the outdoor kitchen and baby thoroughly enjoyed the baby sensory room which I’ve never seen at any other role play we’ve been too! Coffee and cakes are delicious we will definitely be back can’t wait for the soft play part to open 😊

Seb Southall-Robbins

We had an amazing time, there’s so much to do and they’ve thought of everything. The food and drink is also reasonably priced unlike some kids places. 

Archie McMenanin

What a fabulous place. Our grandson who is 2 had the best time.   His favourite parts were, the fire engine, the construction area, the tractor but most of all the outdoor area. I can’t wait to bring him again. 

Susan McCandless

Amazing little play cafe . Great range of activities and suitable for a range of ages.  We'll be back!

Miles Willcox

Brought my 16 month old and he had an absolute blast! So many options of things to do he loved it will definitely be back! 

Elijah Fajobi

This little place is absolutely perfect. We came with friends, on the morning session. And it was amazing, my 18 month old had a blast, especially the outdoor area. He loved playing with all of the water and kitchen aids. The staff were very friendly and helpful. We will definitely be coming back here, can’t wait to see what the softplay will be like once completed 😍 

Jasmine Pole

Absolutely brilliant, little one loved it! Everywhere is well equipped, plenty of toys and variation. The garden is great, lots of different toys. Jess was lovely, can't wait to go back! ❤️

Ellie Dennis

Granddaughter loved it. Lots to do. Spent most of her time out in the little garden. Will visit again.. Thank you 

Ava French

What a fantastic little place to have locally! My daughter is 20 months old and she loved it. She spent ages with the water play outside and loved exploring each role play area. The activity room is also a great addition, we did biscuit decorating - a big hit! We are looking forward to coming again to see the soft play area too. Staff are extremely welcoming and helpful, cafe prices are very reasonable - thank you so much for a lovely visit! 

Sheryl Dann

Wow! What a great place for young children! Amazing variety of areas for the children to choose from. The role play stations are well thought out and provide lots of opportunities for imaginative play. The outdoor area is a real bonus, my nephew loved the water / mud kitchen. Highly recommend and will definitely be back soon! 

Aureya Batty

Lovely little place, so many things for the children to do! 

James Pickard

Me and my son went on Saturday and had the most amazing time! So glad Ashby has got something like this. The staff member I spoke to was lovely and very helpful. I defiantly want my son’s 2nd birthday there. Highly recommend. 

Faye Heath

Its lovely to see something new in Ashby and its obviously very popular. 6 or 7 different themed parts indoors and a lovely set up outdoors. Nice to see a multi sensory room too for under 1's. 
It is a little cramped which is a shame, but given the layout of the building its difficult to accommodate everything succesfully. Tight with a buggy if you have a toddler and a baby so better if you can use a carrier or sling. Refreshments were varied and something for everyone. Just a suggestion, if the refreshments were either at the bottom or even where the craft room was it might be easier to go to and from. Also would allow for different layout of tables. Toilets and baby changing was upstairs so having to trek upstairs whilst you have a toilet training toddler was good for upping your fitness and step count but im not sure they could be accommodated anywhere else. 

All in all, we had a lovely afternoon. Thank you .

Chloe  Wardle 

Lovely place for the kids, they had a great time and asked when we going again 

Teddy Bristow

Lovely set up for under 5 and the console corner kept my 6 year old amused. All 3 of my children had a fabulous few hours here and we will definitely be back!

Lavender Shock

We were really impressed with Alert Imagination. Both children had a wonderful time and we will absolutely be returning.
I was really happy that there were dairy free chocolate and other snacks to buy for my little ones, but a little less so that they didn't serve oat milk, maybe next time!

Jade Rodrigues

My son and I were made to feel very welcome at Alert Imagination. It was very clean and we had lots of fun with the different role play stations. 

Paula Perkins

Took my 3 year old son he absolutely loved it and didn't want to leave! We will be back! Went on a really got day and the air con was so welcoming. Food was lovely and reasonable prices.

Rocco Timms

Staff very friendly. My little boy adores the outside area. Been here multiple times and will keep coming back 😍

Liz Wain

Visited yesterday, lovely set up. Each role play area is full of different toys/dress up for the kids to play with. 
Food for babies was varied. 
Baby change was clean and had added bonus of things you may forget. 
Will definitely visit again. 

Inara  Bennett 

Fist time  visiting and we really enjoyed particularly the inside. Even though the place is quite new the outside area (particularly the kitchen) were very dirty with sand everywhere. I know there is a sand pit but the kitchen wasn’t great as a result. Can the sand pit be moved? All in all it was a good space and very well priced 

Makiah Bostock 

There was lots of great spaces to play and so many things to explore I really enjoyed playing and the staff were so very friendly 

Grayson Grainger

Took my little boy for the first time yesterday and safe to say I’ll definitely be going back! Such lovely and friendly staff and lots for children to do. My little boy had an amazing time and loved every second of being there. The food was also a very reasonable price and very yummy. Alert imagination is just what Ashby needed! I cannot recommend it enough!

Noah  Marston 

Our little boy LOVED his first visit. 100% will be returning for a second visit very soon! 
Very friendly and well run. 

Lauren  Bodle 

Absolutely great little place would highly recommend! Very clean, staff really friendly and accommodating and little one had the best time. Will definitely be returning. Thank you! ☺️

Alice  Rivers

Lovely role play village with added bonuses of a sensory garden, sensory room, gaming corner, craft room and a cafe! Took my four children to Alert Imagination ranging from 3 months to 8 years and there was something for all of them! My 3 year old couldn’t decide what to do first! My older boys loved the gaming corner and the craft room. We also had a really nice breakfast too! The lady in charge was very kind and friendly. We’ll definitely be returning in the future! Thanks!

River Sutton

We visited for the first time yesterday with myself, my 2 year old and 7 year old. The centre was beautifully clean and staff were so friendly. The craft area was perfect and gave the children a change from the role play should they wish. My youngest loved the role play area and the outside too, there is so much to explore. My seven year old was thrilled at the games section and even made friends and they all played lovely together. This meant the centre is perfect for a mix of ages for siblings as there is something for them all! Thank you, we will be back

Savannah Storer

My daughter is 2 and had a great time! Loved the garden and watering the plants and decorating biscuits. We will definitely come back again soon. 

Remy Clarke

My grandson had a great time. 2 hours just flew by. So much to see and do. What a great experience right on our footstep. The cafe was a bonus too. Will definitely go again. 

Alfie  Stone

It's such a lovely place great for kids, so much to do. Nice to have 1 room for little babies it was perfect. 
Games upstairs was awesome. 
It was so clean and so many little playworld to play with. 
Definitely will be coming back. 

Nancy Tyler-Hennessy

What a gem, fantastic value. Loads for our 2 year old to safely engage with, lots of fun had. Definitely will be returning! 

Lottie Langley

Harley Sudale

I brought my grandson for the 2nd time this week and he loved it just as much as the first time. In fact he said it is his favourite place… says it all really. 

George  Hewison 

Such a fabulous place for adults and kids. The children are safe (controlled gate) with plenty of toys and crafts to enjoy. Nice selection of food/snacks and drinks too. The lady who owns it was very friendly and welcoming. We will definitely be going back! 

Willow Bosworth 

Absolutely lovely small role play area, my little girl (age 3) loved all the interactive toys, exploring all of the rooms. Lovely staff, pricing is really good for entry and food/drinks. Will definitely be returning! 

Rosie-Lin Warren 

Harper Fisher

Visited yesterday with my daughter and my 20 month old granddaughter. A lovely cosy place where little ones can play . Very friendly welcome and everywhere was very clean . We would visit again 

autumn  Lambert

An absolute Gem of a place , lovely friendly helpful staff too .. I’ve never seen my grandaughter enjoy some thing as much as her time here , she has a small attention span .. she loved everything about this place.. The dressing up, The magnetic toy she played with before she cleared her lunch plate .. she particularly loved the waterplay … Thank you !!

Phoebe Higham

My daughter absolutely loves it here, she normally wants to spend much longer than the 2 hour slots so we end up doing the all day ticket. There's a massive variety of things to do here, and I'd thoroughly recommend it for anyone needing to keep a toddler/pre-schooler occupied for the day.

Archie McMenamin

My grandson and I had a fabulous time. We love it here. So many toys, so much to do. Archie’s favourite part is the outdoor area, brilliant for burning off toddler energy. Can’t wait to come back. 
We had a drink and a snack, very reasonable prices. 

Ellis Summers

Myself and a friend visited with our 2 year olds and they had such a fab time, lots to explore and keep them entertained and lovely set up 

Callie Lane

Loved it! My daughter really enjoyed herself and it has a lovely atmosphere too. Will be back with my son

Harper-rae Kirkland

Lovely play area for my daughter and the staff were so polite and helpful! Will deffo be returning 

Sullivan  Kennedy

My nanny brought me for a play. I had fun in the fire engines and playing in the sand outside. I liked all of the toys and had a nice time. There were not many other children but there were lots of toys anyway. I asked nanny to bring me again next time.

Luca Freeman

Lovely little place to bring the kids my little boy loved it especially the nature pond! He has been asking to come back already

Aidan Ferris

Great setting with lots of role playing activities. The outside space was amazing too! Lovely friendly staff!

Libby Robinson

Took my two 3 year old granddaughters   they absolutely loved the experience,  we never saw them much for the whole session!!   Ice little cafe with enough choice on the menu.  Definitely will take them again 

Ellie-Mae Trueman

What a lovely little place! The lady who greeted us (I’m sorry I didn’t catch her name) was absolutely wonderful and made us feel so welcome from the moment we walked in. While the space is a bit on the smaller side, she mentioned they’re working on expanding with upstairs and downstairs areas, which is exciting. 
One of the standout features was the facilities for babies — not many places offer this, and it was a huge relief. It really felt like a home away from home.
My daughter had an amazing time in the sensory room
The whole vibe was warm, cozy, and inviting, and I genuinely felt I was relaxed and enjoy the time there. 
I would 100% come again, and I highly recommend this place to anyone looking for a great experience.
Thank you so much for the lovely time!

Jesse Stanley

a fantastic place with activities for babies up to teenagers, the food was lovely and rhe staff were so friendly and accommodating

You are booking a 2 hour play slot at Alert Imagination. 

Included in your visit is:

Role play village.

Daily changing Activity Room.

Sensory room.

Cons...

Our exclusive SEND sessions at Alert imagination. 

These will be hosted on every 4th Saturday of the month and the time slot will be 12:45pm-3:45pm.

- Calming music.
- Full access  to Sensory room.
- Sensory based activities.
- New SEND equipment exclusive for these sessions.
- Sensory messy trays.  

Alert Imagination LTD - SEND Sessions.

SEND Sessions.

Leonie Masters

Lovely place and great to have an SEN session on a Saturday! So many resources to play with. Great to have additional equipment for the sen session. Definitely be back! 

Our exclusive SEND sessions at Alert imagination. 

These will be hosted on every 4th Saturday of the month and the time slot will be 12:45pm-3:45pm.

- Calm...

This is a non refundable deposit to secure your birthday party. 
Please do not pay for the deposit unless you have confirmed your date with Alert. 
This deposit is taken off the total price of the party which is due 4 weeks before the party takes place.  

Birthday Party Deposit.

Alert Imagination LTD

Hi! Jess and Yas welcome you to Alert Imagination, in which together we co-own. 

Alert Imagination LTD will host a ROLE PLAY VILLAGE, with 6 different role play houses. We are proud of Ashby, and we want to feature Ashby’s ‘Landmarks’ and teach our toddlers Ashbys heritage within our role play, so these aren’t your ‘normal’ houses.

We have huge ROTATING TOY selection and READING AREA to explore. 

We accommodate a separate cosy SENSORY ROOM for under 12 months which will tingle our littlest one’s senses. A calm room away from the toddler storm, will be perfect for those littlest ones.

We have created a fantastic continuously changing ACTIVITY ROOM,  which will mirror the EYFS learning system. We will put out weekly plans of what is to be expected so you can come on the days the activity suits your VIP best! 

 A small CAFE to feed those hungry tums, changing sweet treats, hot snacks & a delicious varied special board. 

A CONSOLE CORNER, so you can bring your older children to be entertained while the little ones are busy.

Exclusive PARTYS for your little ones, which will be suited to each child’s needs (including activity, toys, theme and decor)

We also have an incredible OUTDOOR PLAY AREA which is being constructed as we speak (Yes, you read that right, a safe, secluded outdoor play area in Ashby market street)

We will be hosting: Special events, SEN sessions, Coffee mornings for new care givers, Foster career gatherings... and lots more. Something for everyone we hope! - We also have an amazing upstairs private room to rent for baby & toddler classes!

About us

We’d love to hear from you! Find out how to contact or find us below.

Get in touch

Based on Market Street, Ashby De La Zouch, Alert Imagination is a family run business where we have created a toddler wonderland (with the additions of catering for your older children too) We are an all round, children's activity centre. 
Inside and out, you will find: A role play village, A daily changing activity room, A sensory room, A small cafe, A console corner for the older ones, A under 5 soft play, A sensory garden. Come and take a look at the magic yourself!

Alert Imagination

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