You are booking a 2 hour play slot at Alert Imagination. 

Included in your visit is:

Role play village.

Daily changing Activity Room.

Sensory room.

Console corner (upstairs and out of the way from the noise)

Sensory garden.

Under 5 soft play.

A small cafe.

Play sessions at Alert Imagination.

Suleyman Eker

Brilliant first time, children aged 1&3 both were entertained for the whole 2 hours. 

Bethany Smirnova

AMAZING! 
My little boy loved it, we came for the Grand opening Saturday 9.30am.. was lovely, not to busy just enough children and adults without it looking to crowded which was great 👍 

The role play was fantastic, my boy loves the fire truck section! Outside was also good, love the idea of the sandpit being under the house 🏡 

Very good value for money, we also had a cheeky hot chocolate with cream and marshmallows and some porridge which was lovely 😍 

The sensory room is gorgeous (even through my boy is 19months he still loves his lights) so a lovely chill room and the messy craft room is also such a treat for them :) 

 Lastly the staff wonderful no complaint at all! Such lovely girls.. the have done an absolutely amazing job, such a lovely edition to Ashby which we needed ... 

Can't wait to return for the opening of the soft play area! We are very excited for that part .. 

Amazing job girls! 

Theodore Charlesworth

We had a wonderful time at alert imagination!!! Can’t wait to return!
It was perfect for our 1 year old. There was an under the sea sensory room which he loved - the lights were very calming and the carpeted floor helped to make it feel cosy and homely.
We didn’t use the activity room just because there was paint out and we didn’t fancy getting in a mess, but they had provided bibs to keep clothes clean which is a lovely touch. 
Also noticed (although didn’t use) there were waterproofs for outside play, which again is a lovely added feature for parents who are potentially going out after the session and don’t want to factor in an entire outfit change. 
The different role play areas kept all the children busy - It was lovely to watch. 
Our little one loved walking around the different areas exploring - and the decor is beautiful and helps to keep them engaged.
The seating area for adults was cosy, but this wasn’t a problem, if anything it meant that people got talking to eachother which gave a nice community feel - But would probably suggest where possible to leave the pram at home just to help with this.

So nice to have this on the Ashby high-street! Would recommended to all our friends and can’t wait to make more memories there going forward. 

Kendal Reynolds-Khan

We had a great time, the children especially loved the outdoor area. The staff were so friendly and welcoming and let the children do some painting even though it wasn't the activity that was out at the time.
We will definitely be back! 

Nancy  Gardner

We had a lovely visit to Alert Imagination and it certainly won’t be our last! My 5 year old had the best time playing in all the dress up sections. My 6 month old absolutely loved the relaxing sensory room. I loved the food menu- perfect for all the family including my 6 month old as they served a “weaning bowl” which was amazing. The staff were so lovely and accommodating. Thank you! 

Esmae  Roberts

What a lovely venue!  Just so much to do for all ages. Very friendly and welcoming as soon as you walk in the door. Food is lovely too. Lots of choices for adults and children. Thank you we look forward to coming again soon 

Rosemary Jameson 

My granddaughter had a wonderful time visiting you, so much to do both indoors and outdoors
Thank you we will certainly be visiting again soon

Katie Woodhouse

We had the best time yesterday at alert imagination. It’s so clear how much hard work has gone into the place and it really is suitable for children all ages. The only suggestion would be either mats or stools for the garden area. There’s puddle suits for the children which is amazing, but the grass was wet so it made it difficult for the adults to sit on the floor to play with the little ones. Those little foam pads that are used for kneeling in the garden would be perfect! We can’t wait to visit again soon. 

Sophie-Anne pickett

Lovely friendly place with lots to do for little children. My son really liked the outdoor area, he is 4. Cafe prices reasonable, my son enjoyed his picnic bag. Small but cute and plenty to entertain for two hours. We will be back. 

Abi Mothersdill 

A little slice of magic in Ashby. There is something for every child, whether that’s splashing around in the (amazing) mud kitchen, performing in the mini theatre or getting creative in the activity room. My girls loved every second and didn’t want to leave! ⭐ ⭐ ⭐ ⭐ ⭐ 

Rubaani  Kang

Fantastic! My 4 year old and 8 year old loved the visit to alert imagination! Both had play dates with friends and would 100% return. Lots to do and different areas. Great choice of snacks and refreshments for all ages. 

Oliver Ward

Absolutely amazing! 
Girls are lovely
Place is very well thought out 
My 2 year old loved it 
Water, sans, role play,xbox something for everyone. 

Charlotte Trunkfield

Absolutely amazing addition to Ashby! My 3 year old and 9 month old had an amazing time and I love how well equipped for babies and kids the toilet was! Will have to try a cake next time! 

Caleb Barnett 

I visited yesterday with my 2 year old grandson, and received a warm welcome by staff . We had a great time and spent over an hour exploring the many role play areas and garden . We will definitely visit again soon would recommend 😃

Kate Davies

My 2.5year old loved the role play. She spent lots of time outside enjoying the mud kitchen. As a parent, I really appreciated the waterproof trousers provided. As a bonus, the cake was good too! 

Alice Wood

We visited on Monday with my 3 yr old & 8 month old and neither wanted to leave! Such a lovely place, really well thought out with lots of added little extras that you don’t get in other places - it’s clearly ran by mums that just know! The outside is an extra bonus that my 3 year adored and the sensory room just perfect for babies. We’ll definitely be back to try the menu and cake next time 🥰

Alexandra Rose

Brilliant! Only feedback I could provide bit cramped so would probably suggest smaller lengths of sessions perhaps an hour and less people per session on busier days. For £1 you really can't grumble the above is just feedback. My little girl has the time of her life!!! We will definitely be back. 

Catherine Chamberlain

Had a lovely morning with my 11month old at Alert imagination. The space and activities are really well thought through - you can tell it is designed by Mums! The garden with sand pit, pond and mud kitchen is an excellent addition! Will be our new local for sure 👌 

Paisley Ward

My daughter really enjoyed her 1st visit. We'll definitely be back. Thanks for bringing this to Ashby!

Nicola Lightfoot

Lovely little setup something our town needs, few little bits to maybe look at would be the outside area keeping it tidy with maybe clean water, I understand its difficult when you have a sand bit but I have a child who doesn't like dirt so we couldn't enjoy the water play. Also you have a pushchair but no dolls, another thing all children enjoy playing with, other than that its a great use of space. Will definitely visit again

Phoebe Tremaine

Amazing place, really well thought out and lovely ladies running it. My 3 yr old and 8month old had a wonderful time. We’ll definitely be back. 

sue coates

my great grandchildren loved it friendly staff and really welcoming shall definately come again

Ezel Eker

Brilliant took my older child too and he was also entertained the whole time , many thanks 

Cara Walker

Lovely place 
Hopefully the soft play gets signed off asap 
Good luck with the new venture 
Will be back when the soft play is open 

Méabha Metcalfe 

Lovely little place. My daughter absolutely loved it. She went straight in and was lost in the wonder for 2 hours. Didn’t want to leave. Outside was great! Lovely staff so warm and friendly and nothing was too much trouble. Very accommodating and will definitely be back. 

Mandy Catlow 

Gunnar  Hill

I visited with my two year old grandson yesterday and we had a lovely time. A huge amount of things for him to do, he really enjoyed himself and didn’t want to leave (he cried). The food was good and the staff were very friendly. If the space could be bigger it would be perfect, I’m sure you’d fill it. A welcome addition and much better than just soft play. 

Anita Smith

Wow came with my granddaughter for the first time 9.30/11.30 session. And we had a great time. There are lots of different activities for your little ones to do.The  staff are very friendly and helpful. Most definitely will be going back very soon 

Tierney Brown

Amazing play centre and just what Ashby needed. Excited to see what else is to come including the soft play area. Would  be great if it was offered up as a party space or maybe even some baby / toddler classes. Fantastic food and drink offering and great use of all the space. Fantastic outdoor area and toilets etc. only small bit of feedback I would give is there were no dolls/babies to play with in the role play area but there was a pushchair and crib and a couple of other mums were looking for babies for their little ones to play with too. So these would be a great addition! And when we were outside we struggled to find clean water for the water play areas, which my toddler would of spent ages playing with. The tuff spot also got bogged down with lots of sand and so wasn’t much use to the other children who wanted to play. Obviously this is hard to manage with a sandpit and pond area but maybe some signage about not mixing so every child can enjoy the activity / fresh water and sand? But if that’s the only feedback I can give you can see how great this place is! So excited to keep using this facility with my littlies! 

Tayla Greaves

Absolutely incredible place. My 9 year old daughter, 2 year old son and 18 month old nephew absolutely loved it. The role play rooms are amazing, the garden is fantastic and the facilities are well kept and really clean. The staff are super friendly and welcoming and the food is delicious. Honestly couldn’t fault a thing. 

Melanie Johnson

Second time visiting Alert Imagination and I highly recommend it. Such a lovely safe, fun and stimulating venue for your little ones to explore. My 2 year old son loves the all areas of play especially the activity area. My 5 month old daughter loved exploring the sensory room. Aslo a lovely range of drinks and food for all. The areas were all clean and tables were cleaned and wiped down regularly by the staff. Highly recommend this for all. 

Meg Oxtoby

Great place for our kids!
A lovely role play area and fun outside area too lots of things to do and play with! 
Great friendly staff!
Good food well priced! 
Will definitely be bringing my son back x

Libby Stannard

Lovely place for all ages, very well thought out and my baby had so much fun! They’ve added such nice touches such as spare nappies in the bathroom and prices are so reasonable. Will definitely be visiting again soon!

Beverley Evans

Lovely thought out areas. Very friendly staff. Enjoyed our play there . 

Much quieter which is better for us. Couldn't fault them! And with only 1 staff member today too 

Karen Levis

Our little one really enjoyed Alert Imagination. There was so much for her to do and see- it was particularly nice that there was an outdoor section and she loved the building role play part and sensory room.  I would not fault the quality of what you are providing or the quantity. However it was a bit cramped in places and not much room for the ride on toys. Not sure how you can change this as you are obviously limited by the space you have… it might help once soft play is open though. But great to have in Ashby as it is really needed. 

Tracy Jacka

We loved our morning of play at Alert imagination , we made great use of the indoor and outdoor areas, the two hours flew by so quickly , as we was kept so busy with trying all the areas we enjoyed our refreshments too.

Shannon Booth

Great place to bring the little ones for a few hours of fun. My boys loved the outside area and role play village. Lovely cafe area and options for food/deinks/snacks. Highly recommend.

Lou Slatter

Fab place for kids and so affordable - really wanted to cool two very hot children down yesterday and we  loved that’s it’s fully air con ☺️ and the splash pad was great for cooling the little ones down outside 

Jo Elkin

I brought my Grandson yesterday for the first time and we both had a lovely time. The staff were so friendly and welcoming.  We loved the garden and all the different rooms with the fire station and builders yard being particular favourites. Everywhere is spotlessly clean and the little cafe served lovely coffee with a great variety of healthy snacks ( plus a few naughty treats) as well as.Would highly recommend a visit and we will definitely be back.

Lydia McEwan

Lovely role play area and garden for the children to play in. Had enough fun activities for them to enjoy for 2hrs. Staff were lovely too! Definitely coming back!

Jasper Harris-Dales

Bought my 3 year old and 7 month old here with friends and it was great older one absolutely loved it especially the outdoor kitchen and baby thoroughly enjoyed the baby sensory room which I’ve never seen at any other role play we’ve been too! Coffee and cakes are delicious we will definitely be back can’t wait for the soft play part to open 😊

Seb Southall-Robbins

We had an amazing time, there’s so much to do and they’ve thought of everything. The food and drink is also reasonably priced unlike some kids places. 

Archie McMenanin

What a fabulous place. Our grandson who is 2 had the best time.   His favourite parts were, the fire engine, the construction area, the tractor but most of all the outdoor area. I can’t wait to bring him again. 

Susan McCandless

Amazing little play cafe . Great range of activities and suitable for a range of ages.  We'll be back!

Miles Willcox

Brought my 16 month old and he had an absolute blast! So many options of things to do he loved it will definitely be back! 

Elijah Fajobi

This little place is absolutely perfect. We came with friends, on the morning session. And it was amazing, my 18 month old had a blast, especially the outdoor area. He loved playing with all of the water and kitchen aids. The staff were very friendly and helpful. We will definitely be coming back here, can’t wait to see what the softplay will be like once completed 😍 

Jasmine Pole

Absolutely brilliant, little one loved it! Everywhere is well equipped, plenty of toys and variation. The garden is great, lots of different toys. Jess was lovely, can't wait to go back! ❤️

Ellie Dennis

Granddaughter loved it. Lots to do. Spent most of her time out in the little garden. Will visit again.. Thank you 

Ava French

What a fantastic little place to have locally! My daughter is 20 months old and she loved it. She spent ages with the water play outside and loved exploring each role play area. The activity room is also a great addition, we did biscuit decorating - a big hit! We are looking forward to coming again to see the soft play area too. Staff are extremely welcoming and helpful, cafe prices are very reasonable - thank you so much for a lovely visit! 

Sheryl Dann

Wow! What a great place for young children! Amazing variety of areas for the children to choose from. The role play stations are well thought out and provide lots of opportunities for imaginative play. The outdoor area is a real bonus, my nephew loved the water / mud kitchen. Highly recommend and will definitely be back soon! 

Aureya Batty

Lovely little place, so many things for the children to do! 

You are booking a 2 hour play slot at Alert Imagination. 

Included in your visit is:

Role play village.

Daily changing Activity Room.

Sensory room.

Cons...

This is a non refundable deposit to secure your birthday party. 
Please do not pay for the deposit unless you have confirmed your date with Alert. 
This deposit is taken off the total price of the party which is due 4 weeks before the party takes place.  

Birthday Party Deposit.

Alert Imagination LTD

Hi! Jess and Yas welcome you to Alert Imagination, in which together we co-own. 

Alert Imagination LTD will host a ROLE PLAY VILLAGE, with 6 different role play houses. We are proud of Ashby, and we want to feature Ashby’s ‘Landmarks’ and teach our toddlers Ashbys heritage within our role play, so these aren’t your ‘normal’ houses.

We have huge ROTATING TOY selection and READING AREA to explore. 

We accommodate a separate cosy SENSORY ROOM for under 12 months which will tingle our littlest one’s senses. A calm room away from the toddler storm, will be perfect for those littlest ones.

We have created a fantastic continuously changing ACTIVITY ROOM,  which will mirror the EYFS learning system. We will put out weekly plans of what is to be expected so you can come on the days the activity suits your VIP best! 

 A small CAFE to feed those hungry tums, changing sweet treats, hot snacks & a delicious varied special board. 

A CONSOLE CORNER, so you can bring your older children to be entertained while the little ones are busy.

Exclusive PARTYS for your little ones, which will be suited to each child’s needs (including activity, toys, theme and decor)

We also have an incredible OUTDOOR PLAY AREA which is being constructed as we speak (Yes, you read that right, a safe, secluded outdoor play area in Ashby market street)

We will be hosting: Special events, SEN sessions, Coffee mornings for new care givers, Foster career gatherings... and lots more. Something for everyone we hope! - We also have an amazing upstairs private room to rent for baby & toddler classes!

About us

We’d love to hear from you! Find out how to contact or find us below.

Get in touch

Based on Market Street, Ashby De La Zouch, Alert Imagination is a family run business where we have created a toddler wonderland (with the additions of catering for your older children too) We are an all round, children's activity centre. 
Inside and out, you will find: A role play village, A daily changing activity room, A sensory room, A small cafe, A console corner for the older ones, A under 5 soft play, A sensory garden. Come and take a look at the magic yourself!

Alert Imagination

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