Activity centre cafe, based in Ashby De La zouch.

 Role play village.

Daily changing activity/craft room.

Sensory/Under 2 room.

Console room.

Outdoor play area.

Alert Imagination LTD - 2026 Alert Play sessions

2026 Alert Play sessions

Aimee Pratt

Alert Imagination is a wonderful little role-play centre centrally located on Ashby High Street. It's clean and tidy set across two floors and with a garden outside. The fees are very affordable particularly for the amount of time that is given and the cafe has a range of affordable snacks. My daughter and I were even able to have dairy free cakes! The owner is lovely and friendly too. We'll definitely be back.  

Milly Hogan

A lovely atmosphere, friendly staff and lovely coffee ! My little girl absolutely loved it and there’s so much to do and lots provided ! Will definitely be coming back and highly recommend 

Shauna  Rollins

Olivia Marsden

We have brought our granddaughter here a few times now. It’s a great place and just gets better. Lots of different activities for different ages. Spotlessly clean , friendly. Our granddaughter loves it. Definitely recommend 

Debbie Wileman

It was our first visit here today and our 18month old granddaughter had a fabulous time in all areas
Role plays are set up with everything you need for the imagination, love the sensory and craft room upstairs too. Weather was awful so not able to venture into the sensory garden but looking forward to trying that out next time.
Cafe was great, lovely food . Well worth the admission fee and will be coming back! 

Kristy McManus

Fabulous friendly venue. My daughter loves visiting and using her imagination with all the different role play options. She also loves exploring the sensory room and craft room. Great value for money, good length sessions and the coffee/food is great too! Highly recommend 

Louise Corner

I think this an excellent play space for young children. The role play areas are well equipped and it's a lovely, welcoming space. 

Connie Slater

We really enjoyed our play session. The price was so reasonable for our 11 month old and the sensory room upstairs had so much to keep her busy. The food options were varied and also very reasonable in price. We will be back and would recommend! 

Natasha Fitches

Beautiful set up and amazing staff so helpful, the place is fab for little ones. I took my 7 month old and she loved the baby room, can't wait for her the explore the rest ☺️ would highly recommend a visit 

Leah Smith

I attended today with my 4 year old and 18 month old and both of them had the best time. There were toys for all ages and even crafts for them to do. The cafe were able to fully cater for my daughter who has a severe milk allergy too which is a such a relief to be able to go to a play centre and not worry about food options. 

Olivia Robinson

Excellent. Really enjoyed our time. Little one had the best time just so much to play with and do! 

Donna Brattle

Me and my grandchildren had abrilliant time yesterday at Alert Imagination. My grandson really enjoyed the castle and soliders, and didnt go upstairs till towards the end. Should have gone up there earlier briliant up ther aswell. We will be coming again my grandchildren really enjoyed it. Lady was very nice too.

Ailsa Rodgers

We have taken our granddaughter here a few times now and she really loves it. 
Yasmin is always welcoming and friendly, the place has lots of different activities and is it is always spotlessly clean. 
Would highly recommend for anyone looking for caring, developmental environment.

Jenny  Crane 

A fun morning playing with all of the activities. My niece didn't want to leave!

Natalie Stoddart

Lovely owners, amazing environment. So relaxed & easy going. I get a bit anxious taking my little one out on my own, but going here I always feel so comfortable. There’s activities for all ages - young babies to school children. Clean & safe equipment too. Everything is so well looked after. Highly recommend. 

Karen Levis

Thought it was great. The new seating arrangement is much more practical and inviting. My two year old loved all the areas especially the art room upstairs. 

teigan marks

absolutely love it here, my sons new favourite place, and staff are lovely x

Lorna Eames 

Really fantastic play space for my 2 and a half year old. Lovely to have a range of activities for her and I think the gaming station is a great idea, we didn’t use this but if I was to come back with my nephew we would! Everything was very tidy and excellent value for money as we were there from 9.30-12.30! Lovely coffee and a nice host. Will visit again. 

Linda Oakley

Really friendly staff. Good value for money and children love to go and have fun!

Chelsie Ellis

I took my nearly 1 year old and 6 year old and both equally enjoyed it, under 2 room is great and my 6 year old really enjoyed the role play area. Food is great aswell especially for babies, lots of choice as some places it’s hard to find something for baby.

Sandra hall

Alert imagination is a wonderful place to take children it's a very relaxed environment and you always get a warm welcome when you enter the space. All forms of play are catered for such as a sensory room, craft space and designated themed play areas to outdoor sand play and mud kitchen .  The cost of a 3 hour session is very affordable so is the food menu which has something to offer for all. I can highly recommend Alert Imagination your little ones will love it .

Charlotte Smith 

Fantastic first visit . My 5 year old absolutely loved it. So many things to do. She loved the crafting area best. Excellent value for money , super clean and secure . Lovely cafe . Will definitely be back x 

Alexandra Spencer

Absolutely love it here every time we come. My baby and 6 year old have the best time. There's so much to do and the food and drink is great value.

Tina Freeman

I love this friendly little role play centre lots of different things to do for different ages.the prices are very reasonable you get long sessions.the food is great as well plenty of choices lots off tables all ways very clean and well setup.my grandchildren love going there .

Faith Quinn

Really run down the toys the decor all need re doing felt like we was in a shed in the garden not great could be better 

Activity centre cafe, based in Ashby De La zouch.

 Role play village.

Daily changing activity/craft room.

Sensory/Under 2 room.

Console room.

Outdoor pl...

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This is a non refundable deposit to secure your birthday party. 
Please do not pay for the deposit unless you have confirmed your date with Alert. 
This deposit is taken off the total price of the party which is due 4 weeks before the party takes place.  

Birthday Party Deposit.

Alert Imagination LTD

Hi! Jess and Yas welcome you to Alert Imagination, in which together we co-own. 

Alert Imagination LTD will host a ROLE PLAY VILLAGE, with 6 different role play houses. We are proud of Ashby, and we want to feature Ashby’s ‘Landmarks’ and teach our toddlers Ashbys heritage within our role play, so these aren’t your ‘normal’ houses.

We have huge ROTATING TOY selection and READING AREA to explore. 

We accommodate a separate cosy SENSORY ROOM for under 12 months which will tingle our littlest one’s senses. A calm room away from the toddler storm, will be perfect for those littlest ones.

We have created a fantastic continuously changing ACTIVITY ROOM,  which will mirror the EYFS learning system. We will put out weekly plans of what is to be expected so you can come on the days the activity suits your VIP best! 

 A small CAFE to feed those hungry tums, changing sweet treats, hot snacks & a delicious varied special board. 

A CONSOLE CORNER, so you can bring your older children to be entertained while the little ones are busy.

Exclusive PARTYS for your little ones, which will be suited to each child’s needs (including activity, toys, theme and decor)

We also have an incredible OUTDOOR PLAY AREA which is being constructed as we speak (Yes, you read that right, a safe, secluded outdoor play area in Ashby market street)

We will be hosting: Special events, SEN sessions, Coffee mornings for new care givers, Foster career gatherings... and lots more. Something for everyone we hope! - We also have an amazing upstairs private room to rent for baby & toddler classes!

About us

We’d love to hear from you! Find out how to contact or find us below.

Get in touch

Based on Market Street, Ashby De La Zouch, Alert Imagination is a family run business where we have created a toddler wonderland (with the additions of catering for your older children too) We are an all round, children's activity centre. 
Inside and out, you will find: A role play village, A daily changing activity room, A sensory room, A small cafe, A console corner for the older ones, A under 5 soft play, A sensory garden. Come and take a look at the magic yourself!

Alert Imagination

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